Formation SEO
Comment doubler son trafic sans même dépenser 1€ par jour .
PHASE 1 : SET-UP
Module 1 (Semaine 1)
Lecon 1 : Introduction au SEO
✓ The 3 Keys to Winning Online
– Why SEO?
– Choosing Your Battleground
– Unlock the SEO Factors to Win Online
✓ SERP Packs Explained
✓ How to Win In Local SEO
Lecon 2 : La recherche de mots clés
✓ What Do You Want To Accomplish With
✓ My Bet Is You’re Doing Keyword Research
Wrong
✓Google Keyword Planner
✓ Matching Your Goal With Your
Customer’s Goal
✓ 5 Steps to Keyword Success
– Build Your Keyword List
– Research Your Audience
– Matching The Customer Journey
– Your Keyword List
– the Right Keywords
– Facebook Pixel Guide
Module 2 (Semaine 2)
Lecon 3 : SEO One-page & Off-page
✓ Optimising Your On Page Elements for Google
– Writing Headlines and Title Tags
– Improving CTR with Meta Tags
– SEO Friendly URL’s
– Dwell Time
– Optimize Your Images for Search
✓ Cleaning Up Your Site With an SEO Audit
✓ Audit
✓ Thin Content
✓ Broken Links
✓ Schema
✓ Robots and Indexing
✓ Making Your Site Mobile Optimized
✓ How to Speed Up Your Site Page Speed
✓ How to Find and Hire the Right Help
PHASE 2 : MISE EN PLACE
Module 3 (Semaine 3)
Lecon 4 : Marketing de contenu – Part 1
✓ Understanding Content Marketing
✓ Writing to Your Ideal Audience
✓ Writing Introduction
✓ Editing Your Copy
✓ The Power Of StoryTelling
✓ Stages of Awareness
Module 4 (Semaine 4)
Lecon 5 : Marketing de contenu – Part 2
✓ Generating Content Ideas
✓Content Marketing Frameworks That Work
✓Writing For Email
✓Writing For Social Media
✓Guest Blogging
✓Hiring Writers You Can Rely O
Module 5 (Semaine 5)
Lecon 6 : Création de liens
✓What is Link Building
✓What is a Good Link
✓Authority
✓Black Hat Links
✓How to Do Outreach The Right Way
✓Email Outreach Templates
✓How to Get Journalists / Bloggers on Your Side
✓Link Building Case Studies
PHASE 3 : OPTIMISER
Module 6 (Semaine 6)
Lecon 7 : Mesurer
✓ Google Search Console
– Search Queries
– Sitemaps
– Messages
– Penalties
✓Google Analytics
– Dashboards
– Tracking Goals
– Filters
– Reports
Module 7 (Semaine 7)
Lecon 8 : Image de marque et expérience client
✓ What is Your Brand Message
✓ Value Proposition
✓ User Engagement Optimization Tips
✓ Conversion Optimization
✓ Building Relationships Over Email
✓ Power of Word of Mouth
(c) Formation SEO.
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réservés.